Cassie Homsi, Manager, Sales & Operations Analytics
Breakthru Beverage Group
What does a technical trainer actually do?
Cassie Homsi is a Sales & Operations Analytics Manager and Technical Trainer in the beverage distribution industry. With nearly two decades of software engineering behind her, Cassie has built a career doing something rare: she speaks both fluent technical and fluent human.
She went from building insurance software in Texas to riding along with beverage salespeople in Southern California — all in the name of understanding the business from the ground up. Her greatest skill isn’t any specific tool. It’s translation.
In this episode:
✦ The difference between knowing the buttons and knowing the story
✦ Why curiosity must be balanced with tight boundaries
✦ How AI enhances — not replaces — her role
✦ Career pivots into tech and analytics
✦ Being a woman in a male-dominated technical space — and what’s changed
✦ The explosive rise of non-alcoholic beverages
Her advice: Learn broadly. Define your role tightly. Keep going.
MBTI vibe: ENTJ / ENFJ / INTJ / INFJ
Structured thinking • Systems orientation • Outcome driven • Translation ability • Emotional regulation / Professional composure
Need to Know Facts*
Salary Range:
Entry-Level Education:
Work Experience in Related
Occupation:
Type of organizations to
work for:
Job Outlook:
Resources:
Median:
$65,850 annually, Specialists
$127,090 annually, Managers
IT, Aerospace & Defense, Energy
industries tend to pay more
Bachelor’s and/or Master’s
degree (Information Sciences, Information Technology,
Computer Science, Software
Engineering, Business, Finance,
Human Resources)
2-4 years for Specialists
5+ years for Managers
Professional, scientific,
& tech services
Healthcare and social assistance
Educational services
Finance and insurance
Administrative &
support services
452,300 jobs in 2024
+11% increase for Specialists
+6% increase for Managers
over the next 10 years
* Bureau of Labor Statistics
What She Does Podcast 
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