Beth Barach, VP Product Marketing
Brinqa
What does a product marketer actually do? And can you really build a tech career with an English degree?
Beth Barach demonstrates that you can. As a Product Marketing leader in cybersecurity, she has led strategy at Cisco, Akamai, and high-growth startups, transforming complex products into compelling stories that help businesses realize value and make decisions quickly. Product marketing blends strategy, storytelling, and influence—and Beth details how she puts those into action.
In this conversation, we trace her path from English major to cybersecurity leader, discuss why non-technical perspectives strengthen tech, and show how curiosity and clear communication fuel career growth. Beth reveals how she influences teams, connects product, sales, and leadership, and unlocks opportunities by simplifying complexity.
This episode empowers anyone to leverage communication skills in tech, investigate product marketing, or grasp how storytelling drives strategy.
MBTI vibe: ENTJ / ENFJ / INTJ / ESTJ
Translates complexity into clarity • Executive-level communicator • Influencer without authority • Strategic systems thinker • Decisive and outcome-driven
Need to Know Facts*
Salary Range:
Entry-Level Education:
Work Experience in Related
Occupation:
Type of companies to work for:
Job Outlook:
Resources:
$169,500 – $350,000+ annually
(average: $215,000 – $263,000)
Bachelor’s degree
MBA helpful
10+ years of experience
Product Management
Go-to-Market (GTM) Strategy
& Launches
Sales Enablement
Customer & Market Research
Content Creation
Technology
SaaS: Software-as-a-Service
Consumer Goods / Retail
Healthcare
Professional & Technical
Services
Logistics & E-commerce
Financial Services
+16% expected growth in U.S.
across product marketing roles
About Beth Barach
Beth Barach is a cybersecurity marketing leader with deep experience driving go-to-market strategy, product launches, and brand repositioning for high-growth and enterprise technology companies. She has led global product marketing teams at Corellium (acquired by Cellebrite), NetSPI, Onapsis, Akamai, and Cisco, building compelling messaging that translates complex security concepts into clear business value. Known as a strategic storyteller and team builder, Beth has a proven track record of accelerating revenue growth, strengthening analyst recognition, and equipping sellers to win in competitive markets. Beth is currently the Vice President of Product Marketing at Brinqa and holds a BA from Union College and an MBA from Babson College.
* ZipRecruiter
** Specific to Marketing Managers generally
*** Lightcast
What She Does Podcast 
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